Experience

• assignment 2011-PRESENT
  Cyprexx Services, LLC.
  Lead UX Designer

• Cyprexx Services is a national field services company which provides property preservation services to some of the largest financial institutions, government sponsored enterprises, asset management companies, and brokers. https://www.cyprexx.com

  UX Projects & Improvements

  • Established UX Design as an integral part of all web and desktop application developments, instituting a user-centered design approach.
  • Front-End development and maintenance of corporate websites and web applications with HTML, CSS, and JQuery in an ASP.NET MVC environment.
  • Overhauled web portal application to optimize user experience and workflow.
  • Overhauled public facing web site to optimize user engagement, reducing bounce rate and increasing user acquisition.
  • Created preservation industry first storefront and shopping cart displacing competitors by remaining ahead of the curve; increasing overall product sales.
  • Overhauled UI and workflow for in-house Windows WinForms application for internal business users.
  • Created help documentation website to assist new and existing users.
  • Overhauled trade show exhibit experience creating two unique spaces—20'x20' & 10'x10'—increasing in-booth foot traffic by 400%.
  • Evaluate and implement content rich meta-data and site content across all indexed websites. (Google Analytics filters, reg. expressions, cross-domain tracking, heat map monitoring, and report creation.)

  Branding Projects & Improvements

  • Created new product logos for parent company utilizing corporate branding.
  • Created training and walkthrough videos with Adobe Captivate.
  • Created patent application drawings submitted to the United States Patent and Trademark Office.
  • Consulted Director team with obtaining and creating UPC & Company Prefix codes from GS1-US.
  • Created dieline clamshell packaging inserts and installation instructions for retail and online product sales.
  • Coordinated AD campaigns with industry magazines DS News and HousingWire reaching 50,000+ readers monthly.
  • Creation, maintenance, and management of company email campaigns using SendBlaster and MailChimp.
  • Creation, maintenance, and management of company marketing materials and digital marketing assets.

• assignment 2008-PRESENT
  Freelancer
  Freelancer & Consultant

• Freelancing and consultanting provides a creative outlet for me to hone my skills and take on unique projects and opportunites.

  UX Services

  • UX Design
  • Wireframing & Design Flow
  • A/B Testing
  • Usability Testing

  Marketing Branding & Services

  • Logo Design
  • Startup Branding Packages
  • Trade Show Booth Design
  • Marketing Material Creation
  • PowerPoint Templates

  Other Services

  • UPC & Company Prefix codes from GS1-US (Consulting)
  • Packaging Design
  • Patent Application Drawings
  • Grab a beer and collaborate

• assignment 2008-2011
  Coolfish Design
  Web Designer

• Coolfish Design creates unique websites providing every client with an individually tailored online presence. http://www.coolfishdesign.com

  Duties

  • Creating wireframes and mockups
  • Constructing websites
  • Collaborating with design team to create unique user experiences

• assignment 2009
  USF Athletics
  Sports Marketing Intern

• University of South Florida Intercollegiate Athletics is home to 17 men's and women's teams, including football, basketball, baseball, softball and soccer, competing at the NCAA level.

  Projects

  • Created web pages to correspond with promotional strategies within their existing Content Management System.
  • Created first USF Athletics iPhone Application. (Unaffiliated with USF)
  • Collaborated with multiple departments to achieve operational marketing objectives.

Education

• school Present-Ongoing
  Interaction Design Foundation
  Remote

• UX developmental and management certification courses.

• school 2004-2009
  University of South Florida
  Tampa, FL

• Bachelor of Science in Business Administration with a concentration in Marketing.

• school 2006-2007
  California State University
  Chico, CA

• National Student Exchange program studying Business and Graphic Design.

• school 2006
  University of Cambridge
  Cambridge, UK

• Study abroad program with the University of South Florida studying Economics and History.